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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text.

Discover new and exciting websites and share them on delicious!
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text.
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Martech Zone
Martech Zone
Marketing Technology Advice from Marketing Experts

Tips from High-Converting Sites
by Dana Roth

There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it?s getting them inside.  After working with hundreds of sites, we have come across the following tips

The post Tips from High-Convertin...


Exposure is Not the Same as Impact: It?s Time to Stop Using Impressions to Me...
by Shannon Tucker

What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room.It?s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don?t have electricity, and most of the others don?t care about your article.If you have 1 billion impressions but you walk out

The post Exposure is Not the Same as Im...


The Value of a Connector versus the Influencer
by Douglas Karr

We continue to struggle within the influencer industry with vanity metrics and high numbers. I’ve been critical of the industry since its inception in social media that most metrics and platforms don’t actually measure influence, they just measure the size of the network, audience, or community. I personally have a very large network… so much so that it’s often unruly and I have a difficult time fostering good connections with many people that I respect.

The post The Value of a Connector ver...



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