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Online Marketing Blog ? TopRank®
Digital Marketing News: Google Phases Out Search Console & Adds Bidding Optio...
by Lane Ellis
The rise of Spotify as an advertising channel
Spotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ
Ad Revenue Holds Steady Despite Recession Worries
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B2B Marketing Spotlight: Ann Handley on Being a ?Badaxe? Marketer #mpb2b
by Lee Odden
Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she?s been a positive influence to me on what's possible in content and B2B marketing ever since.
I?m not alone.
During that time, we?ve both grown as marketers. Well, maybe I?ve grown, but Ann has exploded. She regularly fills keynote rooms at conferences, draws long, long lines of people to get one of her best selling books signed and her company MarketingProfs has attracted ov...
Content Marveling: Wonder and Astonishment in Marketing
by Lane Ellis
Two little letters. On the surface that?s all separating your standard issue ?marketing? from the extraordinary and entirely different practice of ?marveling.?
At TopRank Marketing, ?Content Marveling" is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage and delight your audience.
Marketing efforts spending huge amounts of paid placement advert...
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