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Online Marketing Blog ? TopRank®
Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive To...
by Lane Ellis
The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog - TopRank®.
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The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.
In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of the same ultimate goals: engaging prospects, building relationships, driving business results.
As such, change management becomes a ...
What B2B Marketers Need to Know About Experiential Content
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Experiential content will help drive 2020?s digital agenda, and savvy B2B marketers should take notice.
Experiential is a word with subtly differing meanings depending on which setting it?s used in, however at the core of each definition is the fact that it all boils down to experiences.
Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.
Use of experiential content has grown over the past several years as online techno...
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