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Online Marketing Blog ? TopRankŪ
What You Need to Know to Get Started with Account-Based Marketing
by Joshua Nite
Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there?s still plenty of confusion about what it is and how best to do it. It?s all well and [...]
The post What You Need to Know to Get Started with Account-Based Marketing appeared first on Online Marketing Blog - TopRankŪ.
Working Together in Perfect Harmony: Digital Advertising + Content Marketing
by Caitlin Burgess
Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: ?Content isn?t King. It?s the Kingdom.? But the kingdom is crowded. According to Content Marketing Institute [...]
The post Working Together in Perfect Harmony: Digital Advertising + Content Marketing appeared first on Online Marketing ...
5 Email Marketing Platforms for the Modern Marketer
by Ashley Zeckman
Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970?s and the early 1990?s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% [...]
The post 5 Email Marketing Platforms for the Modern Marketer appeared first on Online Marketing Blog - TopRankŪ.
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